A blog isn’t just reserved for those ultra “established” Health & Wellness pros.
Blogging is a fantastic marketing tool for your Health & Wellness business and one of my top recommendations for new practitioners to grow their audience and connect with new clients!
I get it; you have just spent a lot of time (and money) on your qualification. You want to spend your precious hours helping people (why you studied in the first place) and living life (hello paying clients). You also now have a life without exams and assessments, you don’t want to be sitting down in front of your computer all the time again. However, you have heard people mention blogging, you’ve googled it, but there is so much conflicting information. It’s on the ‘one-day’ list. Well, let’s flip that and make it on the ‘day-one’ list.
Should your health & wellness website have a blog?
Hands down, yes! I always recommend that health & wellness websites include a blog for marketing purposes and for so many other reasons.
Your blog can be written with listicles or how-tos, have video tutorials, or a combination of that and more. The best type of blog is one that sits in that sweet spot of how you best communicate and how your ideal client consumes information.
You can be the main author, or you can have contributing/guest authors. This is actually a great strategy to increase your viewership as any guests will want to promote the posts themselves, too.
Different strategies will suit different professionals, skill sets, and business types when it comes to setting up and maintaining a professional health & wellness blog. Having a blog is a common way of growing your website’s audience and, subsequently, growing your business.
Why is blogging good for health & wellness professionals?
Here’s why having a wellness blog can help build and grow your business:
A blog increases your website’s ranking in search engines (SEO)
SEO (Search Engine Optimization) is the ability of a search engine (like Google) to “view” and rank your content when internet users search for related terms. For example, someone may search Google for “how to eat more vegetables?” and you have a blog post titled “5 Ways to Eat More Vegetables” or a video blog post with “5 Recipes to Easily Eat more Vegetables”, your post may be recommended on the first page of search results.
A blog adds a whole bunch of content to your website that is crawlable by search engines and can help search engines better understand your content and who they should direct your way.
Unlike general pages (About, Services, Contact), in a blog post, you can dig deeper into the topic, making it more relevant to your audience’s needs.
Typically you are updating your blog much more frequently than other pages on your site. This regular activity shows search engines that your website is updated frequently and contains current information, improving your ranking in the algorithms online. A stagnant website does not do as well because the algorithms think that the content may be “stale” or not up-to-date.
Posts are organized with categories and tags, both of which serve as metadata for search engines and help people find the information they are looking for.
Having a variety of blog posts encourages your website visitors to stay on your website longer, exploring relevant content. Increased dwell time on your website means search engines rank your website higher because this will indicate that website users find your content useful.
Blog posts are great for incorporating long-tail keywords. Long-tail keywords are essential to your SEO strategy because they are more specific and more relevant to what your audience is looking for. They could be entire phrases or questions that your target audience is searching on Google like, “keto vegan meal prep ideas.”
From within a blog post, you can link to other relevant blog posts (internal links) and link to other sites (external links), both of which are great for SEO.
However, in addition to the SEO benefits, there are other benefits of blogging to grow your business.
The ability to share health & wellness expertise establishes you as an industry expert.
Blogging about a topic you specialise in can help you establish yourself as an expert in that field, earning potential client’s respect and trust.
You can promote your 1:1 health coaching, online wellness membership programs, or other wellness products by sharing relevant and related content linking back to your offers without being ‘salesy.
Your voice & brand are communicated through blogging.
Blogging is a simple and effective way to establish a voice for yourself as a health & wellness professional.
It can communicate who you are and what you are about, and all the things that make you the best person to help them, and you don’t have to be standing in front of them!
Someone can be getting to know you, learn that you are so passionate about what you do, that you can get a little sweary sometimes.
They can learn that you are so motivated and positive and know that is what they are looking for in someone.
Your blog’s posts build rapport with your audience, creating a better understanding and connection with you and tells potential clients what they can expect from working with you.
Your health & wellness audience will grow through content marketing.
After you have spent time and effort creating blog posts that demonstrate your wellness expertise, you will want to share it with as many people as possible. There are many ways you can share your content and on many platforms. Generally speaking, you will want to share it where your potential clients are.
Now you know about blogging’s benefits for your health & wellness business, you probably want to get started creating content. See below for a few frequently asked questions I get around blogging.
Health & wellness blog FAQ
What do I write about? Your Health & Wellness audience will find helpful, educational or entertaining any wellness topics you are knowledgeable about!
How long should my blog posts be? For SEO purposes, you want to write at least 1,000 words per blog post.
What’s your favourite website platform for starting a wellness blog? Showit is my preferred website platform for Health & Wellness Professionals.
How many blog posts should I have to launch my wellness blog? It is advisable to start with a set of blog posts that can, together, provide a pretty complete overview of your health & wellness skills and available services. Ideally, 5-10 very comprehensive posts.
How frequently should I post on my wellness blog? Health & Wellness businesses produce quality blog content on a variety of different schedules. Some big sites publish numerous times a day; some smaller sites post intermittently.